finch graphic design is your design firm. That may not seem like an extraordinary thing to say, but I am always amazed by the number of clients who don't under-stand the concept. First and foremost, my goal is to meet the needs of the client. Ego is not part of the equation. Clients are treated with respect - after all, your idea is what brought you here, right? Now I'm not going to let you walk out with a bad design, after all, that's why I get paid. But I won't dismiss a client's ideas because of some misconception that "I know what's best". Like I said ego, is not part of the equation.